If you’re a California contractor, you may have found that your website doesn’t show up very high on the list of search results of popular search engines like Google or Bing. More and more, people are using search engines instead of friendly references or even the phone book to find different services, including contractors. When your website shows up higher in search results like CA contractor bond, for example, you will find that you gain even more customers. You can learn more about them here. If you want your website to show up higher in search results, you’re going to need to learn a bit about search engine optimization, or SEO.
How Does SEO help Contractors Generate Business
When you type a query into a search engine, you get a list of results based on the search engine’s algorithm. Each search engine’s algorithm is different, but they are all based on how frequently, and in what relation the searched keyword shows up on your website. In essence, SEO is curating and optimizing the content on your site so that it optimizes the chances of your website turning up on the first few pages of a search engine result.
How Constrctors Use SEO
If you are a California contractor, you may want to optimize your website, as you are not the only contractor in the area. To do this, you’ll need to research which keywords people are using to find your website and websites that offer similar services. Once you have performed this research, you will need to fit these keywords into pieces of content on your website. It is important to take care to not just inject these keywords in random, unrelated places on your site. This is considered an unethical use of SEO and can get you banned from many search engines.
Now that you know that you can’t simply inject keywords willy-nilly on your website, you may be wondering how you can implement these keywords correctly. To do this, you are going to want to re-write your current pages, especially including your home page. Try to naturally implement your researched keywords related to California contractors. If you’d like to further optimize your website, you may choose to start a blog. Blogs are a great way to post related content that your users will enjoy reading, while also introducing new potential customers to your services.
Now that you know a little bit about SEO, you’re probably ready to implement it on your website. Whether it is by rewording your main pages, creating a blog, or a combination of the two, we are sure all California contractors will see greater sales as a result of using SEO
